THE SNOOFI VIP WAITLIST IS OPEN

First in. First to snoof.

Get early access, FREE shipping on every early-access order + a FREE lick mat on orders over $99.

JOIN THE WAITLIST

  • Designed Around Instinct

    Built for born tunnellers and expert vanishers.

  • Made for the Life You Share

    From couch to bedroom and everywhere in between.

  • Thoughtfully Made

    Designed in Australia. 
    Every detail considered.

  • Conscious by Choice

    Every sale supports Dachshund Rescue Australia

Why join the waitlist?

  • Early access — VIP Snoofers shop 48hrs before everyone else
  • Free shipping on every order during early access
  • A free lick mat with every order over $99
  • First pick of colours — our first run is limited

No catch. No spam. Just first dibs.

Meet the Snoofi

Not a dog bed.
Not another throw.

Designed for the way dogs actually burrow. A soft blanket with a built-in pocket to snoof into and settle naturally. Opposite corners, nose to tail or piled on top, every snoof is a good snoof.

Designed for the way dogs actually burrow. Every snoof is a good snoof.

  • Open, inviting built‑in burrowing pocket
  • Cloud‑soft, warm and secure
  • Couches, beds, favourite spots

What size? Snug or Burrow?

Snoofi Snug Cosy couch time and big burrowing energy, for one or two curled up close.

Perfect forsmaller dogscouch napsclose cuddlers

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Snoofi Burrow Bedtime burrows with room to sprawl, solo or with a snuggle buddy.

Perfect forbigger dogsbig sleepsspace seekers

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Made to match your home

Soft, earthy colours to suit every décor.

Olive
Olive
Coconut Milk
Coconut Milk
Rich Chocolate
Rich Chocolate
Charcoal
Charcoal

One is never enough

Trust us, you'll want four on the go. One on the couch, one on the bed, one in the car and one in the wash. Nobody misses a snoof.

Snoofi Set in Rich Chocolate
Snoofi Sets in every colour

The Snoofi Steps

Three steps.
Then they’re gone.

  1. Enter.

    Enter.

    Open the pocket and in they go,
    usually straight for the corners.

  2. Settle.

    Settle.

    Burrow. Circle. Rearrange.
    Repeat until everything is just right.

  3. Do Not Disturb.

    Do Not Disturb.

    They’ve found their spot.
    Consider yourself dismissed.

Our story

It started with two little burrowers.

After years of watching Cinnamon and Chai vanish under every blanket, cushion and washing pile they could find, we knew exactly what they wanted: a place of their own.

So we created the Snoofi – approved by two very fussy critics.

Cinnamon and Chai

As if the couch wasn’t already theirs.

All that nesting, nuzzling and dramatic flopping stays in the Snoofi. Scoop them up and carry them to bed.

Couch to bed. No wake-up call.

From Idea to Snoofi

It was never just a blanket. We prototyped, tested and refined every detail, from the signature flap for those “what’s going on?” moments to the pocket that moves with every pooch.

  • Idea
  • Prototype
  • Test
  • Refine
  • Certify
  • Snoofi

Little legs. Big love.

Every Snoofi gives a little back.

A portion of every sale supports Dachshund Rescue Australia, helping more little burrowers find their forever home.

Made for dogs. Giving back to dogs.